The End-o for J Lo?

Filed Under (Front Row) by zach on 29-06-2009

The actress/singer/hottie/designer, J Lo, is facing the end of her clothing line, Sweetface. Sweetface, her urban streetwear spin-off line created in 2003, is discontinuing production after the current spring 2009 collection, WWD reported Wednesday. The company plans to relaunch a reformatted version of Sweetface at a future date, “with new messaging points and an entirely new fashion point of view.” J Lo was one of the first celebs to pioneer the celebrity clothing line niche. Over the years of its existance, Sweetface has had its ups, and its downs, but now it seems to be down for good, or at least until a later date.

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