The summer season is upon us and the countdown has begun for Miami Beach’s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011. The Raleigh will once again become the epicenter of the fashion industry from July 15-19, 2010 as supermodels, celebrities, press and buyers come together to celebrate fashion and beauty with the sexiest swimwear designs in the world.

“Mercedes-Benz Fashion Week Swim is the leading platform globally for designers and swimwear brands to showcase their collections to the world, and we are excited to celebrate our talented roster of designers,” said Christina Neault, Executive Producer of the event. “We believe that the response from the design community represents the strength of swimwear as a growth market around the world and the important role this event plays in the industry.”

The week kicks off with a runway show by Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

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Miami’s Golden boy, Red Cater has designed his latest collection to be wearable pieces of art by using fabric prints from contemporary Miami artist Carlos Betancourt. “Art is everywhere, anywhere, all the time,” says Carlos Betancourt . This new line of swimwear is scheduled to debut during ART BASEL MIAMI BEACH. The collection will be sold exclusively at BARNEYS stores to benefit The United Way. “Combining art and fashion never goes out of style” states Red Carter.

The highly anticipated collaboration will be unveiled at a launch party hosted by Red Carter and Carlos Betancourt. To be held this evening at Barneys Co-op Miami Beach store, December 4, 2009 from 8PM to 10PM.

ABOUT RED CARTER LLC

Since launching his collection in 2004, swimwear designer Red Carter has taken the resort industry by storm. Red Carter LLC utilizes its vertical design, development, production, and distribution capability to support its own eponymous labels Red Carter Glam, Red Carter and Sandy Bottoms. Red Carter LLC holds the swimwear license for Jessica Simpson and produces private label products for retailers nationwide.  Red Carter lines are sold by leading retailers including Barneys, Neiman Marcus, Saks, Intermix, Macys, Victoria’s Secret and Everything But Water.  Red Carter designs have appeared in Vogue, Elle, Lucky, Marie Claire and Sports Illustrated.  The company also established and operates Salon9, its New York City based showroom which has quickly gained a reputation with buyers and editors for representing the industry’s leading swim and resort lifestyle brands.

ABOUT CARLOS BETANCOURT

Artist Carlos Betancourt was born and raised in San Juan, Puerto Rico. In 1981 he moved to Miami, Florida. Mr. Betancourt’s artwork is part of public collections such as The Metropolitan Museum of Art in New York, The Smithsonian National Portrait Gallery in Washington, DC, The Miami Art Museum, The San Antonio Museum of Art in Texas, The Bass Museum in Miami Beach, etc.  Betancourt’s artwork has been included in multiple solo and group exhibitions as well as fairs such as Art Basel and Arco.  He is the recipient of numerous awards and grants, including the Florida Department of State Millennium Cultural Recognition Award, a National Endowment for the Arts grant and the Miami Beach Arts Council Grant.  He has been awarded commissions to create artworks for various Art in Public Places programs.  Betancourt is co-founder of 801 Projects, an arts center that provides studio spaces for visual artists based in Miami.

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Mercedes-Benz Fashion Week Swim, produced by IMG Fashion, made its biggest splash ever as it concluded its 5th and largest showing of Resort and Swimwear Runway shows at Miami Beach’s Raleigh Hotel. Press, buyers and celebrities from around the globe previewed, photographed, reviewed and applauded the 2010 Collections.

The week began with Bohéme Boutiques’ poolside presentation and the official kick-off party. Over 12,000 attendees enjoyed the five days of shows from Mercedes-Benz Fashion Week Swim newcomers Caffé Swimwear, Marysia Swim, Crystal Jin, Aqua Di Lara, Mercedes-Benz Presents Designer: L*Space by Monica Wise, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. Returning designers included Tibi, Red Carter, Cia.Marítima, Xtra Life LYCRA®, Luli Fama, Ed Hardy Swimwear, Poko Pano, True Religion Swimwear and ANK by Mirla Sabino.

This seasons front row regulars from the world’s leading press, media corporations and retailers, were joined by celebrities  Nicole Trunfio (Make Me a Supermodel), Perry Reeves (Entourage), Gilles Marini (Sex and the City), Kelly Killoren Bensimon (Real Housewives of NYC), Adam Greggory (90210), Whitney Port (MTV’s The City), Olivia Palermo (MTV’s The City), Roxy Olin (Brothers & Sisters), Paige Sreenan, Ariel Stein, Anchal Joseph (America’s Next Top Model), Dina Manzo (Real Housewives of NJ), Jason Kennedy (E!), Catt Sadler (E!), Bravo’s Miami Social Cast Members, Jeff Donovan (Burn Notice), Jessica Rivera (Former Miss Latina Central Florida), Brooklyn Decker (Sports Illustrated Swimsuit Model), Gretta Monahan, Jagged Edge, among others!

“Mercedes-Benz Fashion Week Swim has become the industry’s premier platform to showcase Resort & Swimwear collections from around the world,” said Christina Neault, Sr. Director of Fashion & Brands at IMG Fashion. “We are so proud of all of our designers who participated this week with glamorous, sexy and saleable collections. They have made this our largest and most successful event yet.”

“The success of this season’s Mercedes-Benz Fashion Week Swim provided the perfect backdrop to showcase our newest vehicles,” said Lisa Holladay, Brand Experience Marketing Manager at Mercedes-Benz USA. “The event draws a diverse group of people within the fashion community and beyond and it was great to see them embrace the design and styling of the all new E-Class sedan and coupe”

This season’s Mercedes-Benz Presents Designer, L*Space by Monica Wise, raised awareness for OmniPeace, through a special capsule collection shown as part of her runway show on Friday, July 17. The collection was created by L*Space to benefit OmniPeace, a humanitarian fashion brand. Connecting with the vibrant looks seen on the runway, the Mercedes-Benz Star Lounge in the historic Raleigh Hotel was the result of collaboration with Eric Villency, President and CEO of Maurice Villency. The design embraced Art Deco motifs and utilized splashes of rich purples and oranges inspired by the natural light and color palettes of South Beach. During the week, the Star Lounge was the destination for celebrities, VIP’s, press and Mercedes-Benz customer guests. Beyond the Star Lounge and the runways, three of the newest editions in Mercedes-Benz’s own collection were presented, the 2010 E350 Coupe and the E350 Sedan in front of the main tent and on display poolside for the first time in South Florida, the 2010 E63 AMG.

This season Mercedes-Benz Fashion Week Swim also introduced its first interactive application. Now, fashion afficionados who couldn’t be poolside or at the runway can get their front row access to the hottest swimwear  shows directly on their iPhone or iPod touch. The Mercedes-Benz Fashion Week Swim application is available now for just $0.99 in Apple’s App Store,and features demand video highlights and photographs from each of the designer shows and presentations.

Mercedes-Benz, the event’s title sponsor, was joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil®, Continental Airlines Inc., Peroni, Chambord, smartwater, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.

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