Luli Fama’s Bikini Bash Brought Sexy Glamour & Latin Beats T Mercedes-Benz Fashion Week Swim

Filed Under (Front Row) by zach on 21-07-2009

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The ultimate fiesta, hosted by Miami designers Lourdes Hanimian and Augusto Hanimian of Luli Fama, invited guests to celebrate Mercedes-Benz Fashion Week Swim with vibrant balloons, shimmering stars and rhythmic bongo beats to introduce Luli Fama’s 2010 collection, appropriately named “Luli Quiere Rumba” (“Luli wants to party”).  On Sunday, July 19, 2009, with an audience including American fashion model Brooklyn Decker and reality-TV celebrity and designer Ariel Stein, onlookers celebrated the preview of Luli Fama’s fresh approach to swimwear.

Luli Hanimian and brother-in-law Augusto Hanimian unveiled “Luli Quiere Rumba”, a celebration of sexy glamour with a strong variation of looks including 2010’s hottest swim trends ranging from sexy cut-outs to tribal influences, vibrant colors and hypnotic prints. Inspired by Miami’s mix of culture, nature and picturesque scenery, including stunning tones evocative of the seductive blues of the ocean, moody of the purples of the sunset sky and glimmering gold of the night stars, their collection was full of vibrancy and versatility.

Transitioning into summer, with animal, paisley and confetti prints, Luli Fama set the stage for an energetic fashion fiesta. The groups named “Rumba”, “Boom Boom Boom”, “Fiesta en Miami” and “Pasion” exuded excitement with their eclectic mix of magenta, white, lemon, amethyst, blue and garden green hues found on bikinis, monokinis and cover-ups.

Luli Fama offered a range of cover-ups from one-pieces to mini-dress length shirts, offering an effortless transition from a day on the sand to a beachside party. These versatile swim cover-ups are adorned with encrusted crystals in black and jewel tones.  Each embellishment beautifies every garment providing instant glamour to traditional beachwear.


Luli Fama closed the show with “Pasion”, a bandeau monokini with suspenders radiating hard-edge glamour.  The dynamic piece featured kaleidoscopic print bandeau with gold hardware, zebra skin ruch bottoms and confetti suspenders emanating a look of hard-edged glamour. “This fashion show was incredibly meaningful to us.” Lourdes Hanimian continued, “By incorporating live beats and other festive touches, we felt it would bring the collection alive as well as offer a surreal celebratory experience for guests. Our presentation reflected a broad range styles and intricate designs that we adore, and we feel our goal was accomplished!”

Designers Luli Hanimian and brother-in-law Augusto Hanimian spearhead the direction of Luli Fama. An undeniable Latin flair is infused throughout the brand as designers were born in Cuba and Argentina, respectively. Luli Fama adds a feminine yet sultry influence to the swimwear industry, offering a lifestyle collection of colorful and carefully crafted swimsuits and beach accessories designed to meet the demands of globe-trotting trendsetters. Celebrities such as Gisele Bundchen, Bar Rafaeli, Anna Kournikova and Katherine McPhee are fans of the popular brand. Luli Fama retails from   $120 to $150 and can be found at selected retailers, including Diane’s; Everything But Water; Swim N Sport; Gone Bananas in San Diego, CA; Bikini Village in Miami Beach, FL; and Wynn & Encore Resorts in Las Vegas, NV, to name a few.

V Del Sol Closes out the Mercedes-Benz Fashion Week Swim

Filed Under (Front Row, Parties) by zach on 20-07-2009

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V Del Sol was the last show of the Week at the Mercedes-Benz Fashion Week Swim and it was a great not to finish the week out on. The clothing was beautiful and very innovative. It was fresh, different, and very sexy. Following the show was a great after party for V Del Sol.I am sure we will see this swimwear from this collection on beachs everywhere, very soon. V Del Sol was the perfect show to close the week out for the Mercedes-Benz Fashion Week Swim.


Ed Hardy Makes Waves at the Mercedes-Benz Fashion Week Swim

Filed Under (Backstage, Front Row, Parties) by zach on 20-07-2009

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I was looking very forward to the Ed Hardy show, and it delivered as usual at the Mercedes-Benz Fashion Week Swim. I love Ed Hardy’s punk/rock/hip styling and this year was no different. The hair and make-up was radical, the clothing was new and exciting, with hints back to the past in design and styling and the music was great, as well as the rock bands that the models wore. The Ed Hardy show was one of my favorites for the week, as well as many others as well. The after party at La Cote was a great way to have some fun after the show. I am already looking forward to seeing Ed Hardy at next years Mercedes-Benz Fashion Week Swim.


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