On Friday, July 15, designer Paola Robba of Poko Pano showcased her Spring/Summer 2012 collection at Mercedes-Benz Fashion Week Swim 2012.
Poko Pano’s debut of Spring/Summer 2012 was inspired by Brazil and its traditional colors, symbols, plant and wildlife. The 40-piece collection of swimwear and beach apparel is a timeless theme of the Amazon’s natural surroundings and includes bikinis, kaftans, mini dresses, shirts, skirts and pantaloon pants.
The color palette introduces yellow, brown, red, and green, turquoise, black and white. Reminiscent of the postcard of global tourism, the collection features exotic prints influenced by the Amazonian flora and fauna including bromeliad and giant water lily and tropical delicacies such as guarana, buriti, and pineapple. Paola pays homage to the region’s nearly extinct animal life by incorporating the multicolored plume of feathers found on arara birds, the velvety coats of a jaguar and vibrant scales of river species.
The brand’s identity is instantly recognizable for their use of macramé texture, a traditional handicraft by Amazon natives. Highlights from the collection consist of unique elements such as handmade metals, and mixed textures along with the innovative Brazilian handiwork including embroidery and needlepoint blended with local raw material. Each suit is modern and minimalist and designed with exclusive, high-tech fabrics to provide durability and comfort.
BLO Blow Dry Bar teamed up with Poko Pano to complement the bold and flirty Brazilian-inspired looks with effortless yet sexy hair.
About Poko Pano:
Founded in 1988, Poko Pano is one of the most traditional swim brands in Brazil. It offers complete swimwear apparel for women who want to look beautiful and stylish while basking in the sun. Designing for today’s modern woman, Paola offers ample silhouettes in beach apparel and complements this concept with accessories from hats and caps to handbags. Celebrities such as Beyoncé, Elle Macpherson, Janet Jackson and Mischa Barton are all fans. Poko Pano retails for $120 to $180 and can be found at select retailers, including Pesca Trend in New York, Molly Brown’s Swimwear in Newport Beach and several All Wet Beachwear locations in the Caribbean. For additional information, visit pokopanoswim.com.