On Friday, July 17th Mercedes-Benz Presents Designer L*Space by Monica Wise debuted her 2010 swim collection in the Cabana Grande at the Raleigh Hotel during Fashion Week Miami. With a jammed packed house of photographers, esteemed retailers, Miami Beach tastemakers, and a slew of front row celebrity sightings, the L*Space by Monica Wise show was one not to be missed. With more than 500 guests in attendance photographers snapped images of MTV’s The City star Whitney Port and friend Roxy Olin as they waited anxiously for the show to begin. Other front row talent in attendance included 90201 star Adam Gregory, E! News’s Catt Saddler and Jason Kennedy, Dancing with the Stars winner and Sex and the City hottie Gilles Marini, Burn Notice’s Jeffery Donovan, and Real Housewives of New York’s Kelly Bensimon.

The look of the night was created by hair sponsor ghd who glammed out the gorgeous models with sky high hair. Make-up sponsor Make-up Forever painted each pout with the brightest lip colors of the season while celebrity manicurist and M2M nail care creator Myrdith Leon-McCormack painted each nail and toe with her glittering gold polish. Jewelry provided by Citrine by the Stones added the finishing touch to an otherwise impeccable swimsuit collection. Music by Los Angeles DJ RocDusa kept the energy of the show alive with an exclusive music mix. Not to be counted as just any fashion show, L*Space offered an element of surprise to the end of the show by dimming house lights and introducing two African Drummers on stage playing a drum solo which signified the introduction to L*Space by Monica Wise’s exclusive 16 piece swim collaborative collection with humanitarian fashion company OmniPeace. Here, models danced down the runway to Bob Marley’s “Could you be Loved” in the collection that donates 20% of sales to helping fight hunger in Africa by 2025.

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L*Space by Monica Wise is a highlight show for the Mercedes-Benz Fashion Week Swim. With an interesting collection and enchanting atmosphere, the show really drew the audience in. Having an African/down to earth collection the clothes were simple, but yet beautiful. They really reached out to women of all ages, with a sense of confidence and beauty. Overall, L*Space was a great show and look forward to future collections from them.

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In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. With an overwhelming amount of interest, this season’s line-up is filled with a record-breaking number of designer runway shows and presentations.

“All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate,” said Christina Neault, Senior Director of Fashion & Events. “Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world’s leading swimwear press and buyers.”

“Mercedes-Benz Fashion Week Swim continues to distinguish itself as the premier swimwear and resort fashion,” said Lisa Holladay, Mercedes-Benz USA Brand Experience Marketing. “This season we look forward to an exciting show from our Mercedes-Benz Presents Designer L*Space by Monica Wise, hosting guests in our Star Lounge designed by Maurice Villency and the poolside debut of the new 2010 E 63 AMG, the newest edition to our own collection.”

From July 15-19, Mercedes-Benz Fashion Week Swim will host nearly 20 designer runway shows, almost half of which will be showing their collections in Miami for the very first time. In response to the demands of the fashion industry, this season will introduce various nontraditional opportunities for designers to present their collections both on and off the runways.

Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, this season’s Mercedes-Benz Presents designer, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.

Mercedes-Benz Fashion Week Swim, presented at Miami Beach’s historic hotel The Raleigh, offers multiple venues, the Cabaña Grande, the Beachway and the Oasis, in addition to The Raleigh’s Penthouse event space. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country.

Mercedes-Benz, the event’s title sponsor, is joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil, Continental Airlines Inc., Peroni, Chambord, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.

Further details and announcements on this event will follow.

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