A metal bath of vibrant contrasts dazzled Miami, courtesy of Custo Barcelona with the return of designer Custo Dalmau to the South Florida. FASHIONmiami was the setting on Saturday, March 13th, 2010 for the catwalk presentation of the designer’s new autumn-winter “Hairy Metal” 2010-11 collection.

Sparkling metals melted into pure lines to form new volumes that contrast with the warmth of fur. The Design District provided the backdrop for an energized audience of more than 1,000 celebrities, VIP’s and press from all over the world, including the main actors from the hit TV series Burn Notice, Gabrielle Anwar and Jeffrey Donovan, former Miami Heat Rony Seikaly, Grammy Award winner Jon Secada, and Alexia Echevarria, cast member from Bravo’s Real Housewives of Miami, attended the show.

Under the name ‘Hairy Metal’, Custo Barcelona presented a collection where the indisputable protagonists were metallic sparkles. Miami saw a strong, energetic and contemporary collection, in keeping with a new era.  Bronze, steel, gold, black and rust comprise a new colour palette which is mixed with graphics inspired by mercury, melted silver, red hot iron and tin.

The cold of metal is contrasted with fake fur, which has been developed in every imaginable form. Hairs of different lengths and colours have been mixed together to create new graphic effects that are sinuous, geometric or crossed. Different types of furs have also been mixed with wools to match the colour graphics and produce volumes that create new depth.

A primitive looking collection that brings cold and warmth face-to-face. Of contrasting looks.  Of melting metals. A veritable ode to the periodic table of elements. An invitation to experiment. A mysterious and spectacular show courtesy of Custo Barcelona, who has managed to surprise us once again.

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When it rains, it pours is as the saying goes. At almost any point in any large fashion magazine, you could find huge ads and many of them. For example in the 2007 September issue of vogue, that weighed in at an astounding 4 pounds, 9 ounces, out of the 840 pages in the magazine, 727 of them were ads. Vogue said that that number dropped by 36% to only a mere 429 pages. So why the steep decline? Well it is a culmination of a few things, but mostly just the three elephants in the room; free marketing, cheap marketing and the economic downturn. With all the money lost in the stock market and everything else, the big fashion companies that spend a ton of money on those big fancy ads we all love, have either been cutting back or cutting out.

So now, without those big extensive ads, what are these huge companies doing to compensate? They, like many others, are utilizing the full capability of social networking sites like twitter, youtube, facebook, mixx, etc. They are using the free ad space that is there by creating fan pages blogs, etc and buying up digital ad space. Almost any large website you go on you will see the banner ads down the side and across the top. “These are advertisers where luxury and perfection and style is first and foremost. The Web experience was pretty cluttered. Now that there are bigger screens on desks, hi-def, beautiful video in real time, iPhone apps that look beautiful, the aesthetics have gotten to a place they are interested in,” says Drew Schutte, senior vice president and chief revenue officer for Condé Nast Digital, which is trying to boost the number of ad packages it sells that include both print ads and digital ads. Is this the future for ads in regards to fashion, or ads in general. With the decline in print, and the incline in digital media outlets, it seems it may be so.

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The Lovely Katie Holmes is making her entrance to the wonderful world of fashion with her own clothing line. While currently working on her new movie, Katie plans on releasing her clothing line later this year at Maxfield stores.Teaming up with her stylist Jeanne Yang, Katie is making a premier line of clothes for Women and Children. Well, I personally look forward to seeing what Katie has to offer the Fashion World.

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