America’s #1 Cuban espresso brand, Café Bustelo™ just got a little cooler! Today, Café Bustelo™ announces the launch of its newest flavor, Café Mocha, a delicious iced café con leche with extreme caffeine to energize your summer days and summer nights.  Café Mocha is based off of the same delicious flavor as Café Bustelo’s popular ready-to drink iced beverage, Bustelo Cool, with a hint of mocha to give an enhanced chocolate flavor, a bit more bite and extra caffeine for the espresso lover in all of us.

“We’re excited to introduce our newest flavor, Café Mocha, to our legions of Café Bustelo loyal fans,” says JP Souto, Marketing Director of Rowland Coffee Roasters, Inc said.  “With its delicious milk chocolate taste and increased caffeine, Café Mocha will give you a magnificent charge at any time of the day or night!”

Coffee has never tasted better as Café Mocha will hit shelves at the beginning of August in Café Bustelo’s over 1,200 retailers throughout Miami, New York, Los Angeles, Atlanta and more.  A refreshing twist for coffee consumers on the go, Café Mocha is a sinfully delicious mix of coffee, chocolate, milk and ice, made with quality roasted Bustelo espresso beans chilled to perfection in a ready-to-drink iced coffee beverage in a can.

Introduced at the chic weekend retreat, Carrera Summer Escape, in New York City on July 26th and July 27th in the penthouse of the Cooper Square Hotel, Café Mocha was a favorite amongst the trendsetters, influencers and celebrities in attendance. In addition, the chocolate flavored iced beverage was the drink of choice during Mercedes-Benz Fashion Week Swim in Miami this month.  As the exclusive coffee partner of Mercedes-Benz Fashion Week Swim, Café Bustelo™ sampled and gifted Café Mocha throughout the event, from backstage to the Penthouse of the Raleigh hotel for an assortment of Fashionistas and VIPs to keep them energized throughout the week.

About Café Bustelo™

Café Bustelo™ has a history dating back to 1930s of producing espresso in the traditional Hispanic style.  With a family tradition of creating savory and aromatic coffee, the Souto family believes the best coffee is achieved through quality beans and roasting perfection.  Today, Café Bustelo™ is one of the leading and most recognizable coffee brands in the world and is part of Rowland Coffee Roasters, Inc., parent to over twelve different coffee brands brewed in the company’s state-of-the-art facility in South Florida.   In 2007 Café Bustelo™ introduced its new café con leche iced coffee beverage, Bustelo Cool, to target the coffee’s younger and loyal consumer base. Bustelo Cool was first previewed at major music festivals and entertainment events throughout the summer in Chicago, Las Vegas, Austin, New York and the Hamptons. Fans of Café Bustelo™ include Fall Out Boy, Panic! At the Disco, Gym Class Heroes, Madonna, Jennifer Lopez, Gloria Estefan, Chloe Sevigny, Kim Kardashian and 50 Cent.  Café Bustelo™ is available throughout Puerto Rico, the Caribbean, New York, Chicago, New Orleans, Los Angeles, New England and more.

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Mercedes-Benz Fashion Week Swim is proud to introduce some highlights from this season’s sponsors. Each of these sponsors will be providing hospitality, services and amenities to make this exciting week of shows as enjoyable and pleasant as possible for all attendees in Miami. Detailed below is featured sponsor news for the 2010 Collections.

American Express:
·         American Express returns to Mercedes-Benz Fashion Week Swim, providing exclusive access and experiences for Cardmembers
·         Special event packages available to Cardmembers give access to prime runway viewing at the American Express poolside cabana at The Raleigh Hotel in addition to access to exclusive designer meet-and-greet sessions throughout the event to give a deeper look into the designers inspiration and the industry
·         American Express is also offering Cardmember packages for access to the Mercedes-Benz Fashion Week Swim Kick Off party, where Cardmembers will have the chance to mix and mingle with industry insiders. Packages are available now at www.americanexpress.com/entertainment
·         American Express will donate proceeds from the sale of all packages as part of its $250,000 donation to the CFDA/Vogue Fashion Fun (CVFF), a program (of the CFDA) to help emerging American designers succeed in the business of fashion by providing ongoing support

Bain de Soleil®:
·         Mercedes-Benz Fashion Week Swim marks the return of the Bain de Soleil® brand in consumer heart and minds as well as its re-emergence on the fashion scene
·         Join us to re-discover an effortlessly chic Bain de Soleil® experience and lavish your skin with luxurious emollients that leave your skin aglow
·         Bain de Soleil® is thrilled to partner with designer Red Carter- who is known for his sophisticated, sexy swimwear
·         Visit us at our Oasis cabaña and allow us to pamper you poolside with complimentary chair massages and an opportunity to feel how our products can fit into your trend-setting lifestyle

Café Bustelo:
·         Café Bustelo will be sampling their ever popular iced café con leche Bustelo Cool, as well as their newest flavor Bustelo Cool Mocha
·         Guests throughout the event will enjoy the Dirty Bustelo Cocktail, a perfect combination of Bustelo Cool and Ultimat Vodka to jumpstart their nights
·         Café Bustelo is providing the Offical Event T-shirt for Mercedes-Benz Fashion Week Swim, as well as donating its acclaimed yellow, “I Heart Café Bustelo” tote and a brick of espresso for the Official Event Gift Bag to keep all VIPs and Fashionistas energized throughout the week

Chambord:
·         Chambord will serve as the Official Liqueur of Mercedes-Benz Fashion Week Swim
·         The three signature drinks being served are some of Chambord’s refreshing summer cocktails. Event bars will feature the Chambord Black Raspberry Lemonade, the Chambord Margarita and the Chambord French Martini, during the showing of the swimwear and resort collections

Conair/Rusk:
·         You will turn heads and save money when you pick up a You Style, Conair’s 2-in-1 styler. Easily master the trendy tresses tearing up the runway at Mercedes-Benz Fashion Week Swim with the only tool specially designed to straighten and make waves
·         The Rusk® Creative Team returns to Mercedes-Benz Fashion Week Swim to work backstage with Ed Hardy, Tibi and True Religion Swimwear
·         The Rusk® Designer Collection™ will be used to create the sexy, edgy looks that Rusk is known for
·         New Priming Crème™ from Rusk is the ideal first step in creating runway-ready style. The humidity-resistant formula hydrates porous, chemically treated hair and leaves it soft, silky and shiny- perfect for models who are running from show to show
·         One of the latest additions to the Rusk® Designer Collection™ , Gleam™ is a lightweight smoothing and shining crème that adds instanct, reflective shine to wet or dry hair
·         Priming Crème™ and Gleam™ can be cocktailed with any other Rusk® Designer Collection™ products for customized hairstyles expressly tailored to the unique statements of each clothing designer
·         Rusk® Styling Tools have the heat and the power to transform ho-hum locks into hot and sexy looks

DHL:
·         DHL returns to Mercedes-Benz Fashion Week Swim for the third season as the Official Logistics Provider for IMG’s Fashion Weeks in the U.S. and around the world
·         As the world’s leading logistics service provider for the fashion industry, DHL’s presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows across the globe on time
·         South Florida, which serves as the primary gateway for trade between the U.S. and Latin America, is home to DHL’s International Americas headquarters. Some of the designers and sponsors participating in Mercedes-Benz Fashion Week Swim rely on DHL- the Specialists in International- to move their garments abroad

MAKE UP FOR EVER:
·         MAKE UP FOR EVER is excited to be partnering up for the first time with Mercedes-Benz Fashion Week Swim
·         The hottest color of summer, turquoise Aqua Eyes #7L is the perfect splash of color to brighten up your look for the office, the beach or the club. For additional pop, top it off with a shimmery shade of turquoise Star Powder #960 or matte turquoise Eye Shadow #72
·         While the coolest swimwear shows are going on on-stage, MAKE UP FOR EVER will be backstage creating the make up looks for: Tibi, Marysia Swim, Crystal Jin, True Religion, L*Space, Mara Hoffman, Ed Hardy, Xtra Life LYCRA®, Vitamin A, Luli Fama, V Del Sol
·         MAKE UP FOR EVER is available at Sephora stores

Peroni:
·         Premium Italian beer Peroni Nastro Azzurro is pleased to return as the official beer of Mercedes-Benz Fashion Week Swim in Miami.  Peroni Nastro Azzurro has become a fashion icon in the beverage industry as a light flavored European lager produced using only the highest quality natural ingredients grown in Italy
·         To ensure everyone gets a taste of the Italian culture and couture, Peroni Nastro Azzurro will be served ice-cold at the tents at the Raleigh as well as during the many exclusive events and parties surrounding the shows themselves
·         Introduced in the 1960s, Peroni Nastro Azzurro is one of the best known Peroni brands and is the leading premium beer in Italy. The light European lager is produced using only the highest quality natural ingredients grown in Italy.

The Raleigh:
·         Situated in the heart of South Beach, The Raleigh is a masterpiece of Art Deco grandeur. Sister hotel to Hollywood’s famed Chateau Marmont and The Mercer in New York, this classic oceanfront property has undergone an extensive yet thoughtful renovation by hotelier André Balazs. A throwback to the understated glamour of the 1940’s, today the hotel is a consummate mix of modern comforts and old-world elegance

Mercedes-Benz Fashion Week Swim begins with a poolside show by Bohéme Boutiques and an  official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring L*Space by Monica Wise, this season’s Mercedes-Benz Presents designer, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life LYCRA®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.

Mercedes-Benz Fashion Week Swim, presented at Miami Beach’s historic hotel The Raleigh, offers multiple venues, the Cabaña Grande, the Beachway and the Oasis, in addition to The Raleigh’s Penthouse event space. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country.

Mercedes-Benz, the event’s title sponsor, is joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil®, Continental Airlines Inc., Peroni, Chambord, smartwater, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.

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Café Bustelo, America’s #1 Latin espresso, will be the exclusive coffee partner of Mercedes-Benz Fashion Week Swim. The event is the swimwear industry’s largest and most well-known show, featuring the collections of fifteen designers at the historic Raleigh Hotel in Miami, July 18-21.

“Mercedes-Benz Fashion Week Swim represents the pinnacle of sexy summer fashion, a perfect event to showcase the stylish Café Bustelo brand” says JP Souto, Marketing Director of Rowland Coffee Roasters, Inc. “Furthermore”, he says,  “as a Cuban coffee company based out of Miami, we felt it is a great way to pay tribute to the city we call home.”  As the temperature heats up on the runway, Café Bustelo will be keeping guests cool with their new café con leche drink, Bustelo Cool. The beverage was launched in late 2007 and has already become the drink of choice of celebrities and tastemakers around the country. The delicious beverage will be served throughout the tents and at the bars; both Bustelo Cool and traditional Café Bustelo cortaditos will be served in the VIP Penthouse of The Raleigh Hotel.
In addition, attendees will be treated to Bustelo Cool’s new summer playlist cards, which will be distributed within all the gift bags. The cards are redeemable for iTunes downloads from such fresh and up and coming artists as: Cut Copy, Ben Jelen, Pacifika, Sonantes, The Jealous Girlfriends, Algebra, Trin-i-tee 5:7, J*Davey, Crystal Castles, and Arthur Hanton.

Mercedes-Benz Fashion Week Swim is just one of a number of events Café Bustelo has been involved with recently. Café Bustelo has worked with numerous high-profile music, fashion, and entertainment events, including the MTV Video Music Awards, The Tribeca Film Festival, Condé Nast Movies Rock, and The Winter Music Conference.

Café Bustelo is available in retailers throughout the United States, Puerto Rico, and the Caribbean.  The first Café Bustelo Store will open in the fall of 2008 at the Gansevoort Hotel South in Miami. For more information on Café Bustelo or Bustelo Cool, please visit http://www.javacabana.com/, or call 1-800-990-9039.

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