Rock Media & Entertainment along with Eden Roc Renaissance Miami Beach and Hachette-Filipacchi Media U.S. hosted Rock Fashion Week from October 14th to October 17th in Miami Beach. With over 1,200 guests in attendance each night, the Eden Roc Renaissance Miami Beach was packed full with VIPs and notables including fashion designer Russell Simmons, retired NBA player Dennis Rodman, Eva Longoria, actor Idris Elba, developer Ugo Colombo, supermodel Sarah Mutch, singer/songwriter Jamie Jo Harris, shoe designer Lisa Pliner, socialite Jillian Jacobson, MTV’s Ibis Del Mar Nieves, Bravo’s Ariel Stein, Flo’Rida’s DJ Entice, Denim of Virtue founder Elizabeth Bae, VP of corporate marketing Hachette Filipacchi Media U.S., Inc. Al Silvestri and more.
Rock Fashion Week Miami Beach kicked off the week with a Pink Dress Collection show benefitting Susan G. Komen For The Cure. Designers included Betsy Johnson, Giorgio Armani, Lilly Pulitzer, Luca Luca, Nicole Miller, Pamela Roland and Tadashi, to name a few. Celebrities and Miami’s notables including CBS 4 Lissette Gonzalez; NBC 6 Roxanne Vargas; Fox 7 Deco Drive’s Shireen Sandoval and singer/songwriter, Jamie Jo Harris walked the runway to support the cause. Dennis Rodman closed the show with a customized number designed by Kayce Armstrong of Art of Shade.
Spring/Summer 2010 collections were debuted throughout the week with shows by Russell Simmons ARGYLECULTURE, Birgit C. Muller Couture, Ella Bella Rozio Couture, Lorie Lester, RaMona LaRue by Arianne, biatta Intimates, Bullets 4 Peace (who gave away a necklace with black diamonds valued at $10,000.00 to one lucky winner in the audience) and KRELwear who put on a black-light disco glo show. The four-day fashion and entertainment event was presented by Stolichnaya vodka, Mehron professional cosmetics, Elle jewelry, Rado watches and Cutler South Beach.