Mercedes-Benz Fashion Week Swim To Host Record Number Of Shows And Presentations

Filed Under (Backstage, Front Row) by zach on 17-06-2009

In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. With an overwhelming amount of interest, this season’s line-up is filled with a record-breaking number of designer runway shows and presentations.

“All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate,” said Christina Neault, Senior Director of Fashion & Events. “Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world’s leading swimwear press and buyers.”

Mercedes-Benz Fashion Week Swim continues to distinguish itself as the premier swimwear and resort fashion,” said Lisa Holladay, Mercedes-Benz USA Brand Experience Marketing. “This season we look forward to an exciting show from our Mercedes-Benz Presents Designer L*Space by Monica Wise, hosting guests in our Star Lounge designed by Maurice Villency and the poolside debut of the new 2010 E 63 AMG, the newest edition to our own collection.”

From July 15-19, Mercedes-Benz Fashion Week Swim will host nearly 20 designer runway shows, almost half of which will be showing their collections in Miami for the very first time. In response to the demands of the fashion industry, this season will introduce various nontraditional opportunities for designers to present their collections both on and off the runways.

Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, this season’s Mercedes-Benz Presents designer, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.

Mercedes-Benz Fashion Week Swim, presented at Miami Beach’s historic hotel The Raleigh, offers multiple venues, the Cabaña Grande, the Beachway and the Oasis, in addition to The Raleigh’s Penthouse event space. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country.

Mercedes-Benz, the event’s title sponsor, is joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil, Continental Airlines Inc., Peroni, Chambord, Ocean Drive Magazine,, California Apparel News Waterwear and Getty Images.

Further details and announcements on this event will follow.

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