Mercedes-Benz Fashion Week Swim Announces Preliminary Line-Up For 2010 Collections

Filed Under (Backstage, Front Row, Openings) by zach on 03-06-2009

The summer season is beginning to heat up with Mercedes-Benz Fashion Week Swim a few weeks away. Supermodels and celebrities will come together on the runways of Miami Beach to celebrate fashion and beauty with the sexiest swimwear designs in the world, July 15-19, 2009.

“We are proud to welcome so many new designers to our roster this year,” said SVP of IMG Fashion, Fern Mallis. “In its fifth season, Mercedes-Benz Fashion Week Swim has become a strong and effective platform to showcase the finest swimwear collections and their talented designers from around the world. This season’s line-up continues to bring to the market the quality and ingenuity that people now expect from this show.”

Mercedes-Benz Fashion Week Swim kicks off with an official kickoff party on the 15th, followed by four consecutive days of shows by featuring collections from Tibi, Caffé Swimwear, Marysia Swim, True Religion Swim, Red Carter, Aqua di Lara, L*Space by Monica Wise, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Cia.Marítima, Luli Fama and V Del Sol.

Mercedes-Benz Fashion Week Swim at Miami Beach’s historic hotel The Raleigh, will present three venues, the Cabaña Grande, the Beachway and the Oasis, accessed via an event lobby on Collins Avenue at 18th Street, adjacent to the hotel’s main entrance. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country.

Mercedes-Benz, the event’s title sponsor, is joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil, Continental Airlines Inc., Peroni, Chambord, Ocean Drive Magazine,, California Apparel News Waterwear and Getty Images.

Further details and announcements on this event will follow.

Mercedes-Benz Fashion Week Swim 2010 Collections will be held July 15 to 19, 2009.  For more information, and for press and industry registration, please visit us online at

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