On Friday, July 17th Mercedes-Benz Presents Designer L*Space by Monica Wise debuted her 2010 swim collection in the Cabana Grande at the Raleigh Hotel during Fashion Week Miami. With a jammed packed house of photographers, esteemed retailers, Miami Beach tastemakers, and a slew of front row celebrity sightings, the L*Space by Monica Wise show was one not to be missed. With more than 500 guests in attendance photographers snapped images of MTV’s The City star Whitney Port and friend Roxy Olin as they waited anxiously for the show to begin. Other front row talent in attendance included 90201 star Adam Gregory, E! News’s Catt Saddler and Jason Kennedy, Dancing with the Stars winner and Sex and the City hottie Gilles Marini, Burn Notice’s Jeffery Donovan, and Real Housewives of New York’s Kelly Bensimon.
The look of the night was created by hair sponsor ghd who glammed out the gorgeous models with sky high hair. Make-up sponsor Make-up Forever painted each pout with the brightest lip colors of the season while celebrity manicurist and M2M nail care creator Myrdith Leon-McCormack painted each nail and toe with her glittering gold polish. Jewelry provided by Citrine by the Stones added the finishing touch to an otherwise impeccable swimsuit collection. Music by Los Angeles DJ RocDusa kept the energy of the show alive with an exclusive music mix. Not to be counted as just any fashion show, L*Space offered an element of surprise to the end of the show by dimming house lights and introducing two African Drummers on stage playing a drum solo which signified the introduction to L*Space by Monica Wise’s exclusive 16 piece swim collaborative collection with humanitarian fashion company OmniPeace. Here, models danced down the runway to Bob Marley’s “Could you be Loved” in the collection that donates 20% of sales to helping fight hunger in Africa by 2025.