Filed Under (Celebrity Sightings, Front Row) by zach on 02-06-2011
Celebrity, singer, hottie, and fashion designer Jessica Simpson is at it again, but this time it is a family thing. Jessica Simpson is teaming up with her little sister Ashlee Simpson to create a line of tween apparel as part of the Jessica Simpson Collection. The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude”.
Jessica Simpson said that the line will focus around Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear. Jessica and Ashlee are serving as co-creative directors for the line.?”Creating a tween apparel collection was a natural extension for the brand,” Jessica said. “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”