Havaianas to Make a Splash at Mercedes- Benz Fashion Week

Filed Under (Front Row) by zach on 16-07-2008

Havaianas, “the best rubber sandals in the world,” is bringing the Brazilian spirit to South Beach for the second year in a row and participating in Mercedes-Benz Fashion Week, which simultaneously runs alongside Miami Swim Week. Havaianas plans to make a splash along Collins Avenue with a “Make Your Own” Cabana at The Raleigh Hotel and a “Plunge Into Brazil” after party at the Gansevoort South. “Through our continued collaboration with IMG and Mercedes Benz, Alpargatas USA and Havaianas are pleased to participate for the launch of the new season!” said Elaine Sugimura, President of Alpargatas USA. “South Beach is the perfect place to highlight our brand’s unique appeal from the red-carpet to the pool to the party!” 

At The Raleigh Hotel, Havaianas will display their bright and joyful 2009 collection in a breezy poolside cabana draped in flowing red gauze and hanging white enamel pendant lights. Guests will have the opportunity to personalize their sandals by matching colorful straps to a selection of foot beds, as well as adding a charm from a range of choices at the Make Your Own Havaianas station. Havaianas will serve ice cold snow cones that match the available styles – Top, Wave, Brazil, and Sunny – in flavors such as red cherry, blue raspberry, green apple, and lemon. The cabana will have plenty of room for guests to escape the heat and relax with local influencers, models, and celebrities on the Havaianas rainbow carpet and plush beach bags. The Havaianas Cabana will be open Friday through Sunday, July 18th-20th, from 7:00-10:00pm; Monday, July 21st, 2008 from 6:00-10:00pm.

On Saturday, July 19th Havaianas presents Plunge Into Brazil, an evening at the ultra-chic Gansevoort South that provides an escape from the heat of Miami at the hotel’s beautiful rooftop lounge. Arriving at 10:00pm, guests will be escorted to a shoe check-in counter, swapping their heels and slipping into a pair of Havaianas for a night of Brazilian samba dancing. Guests will be served chilled cocktails by LeBlon Cachaca, as well as variety of hors d’oeuvres provided by The One Group. “We are very excited about this Gansevoort partnership.  Both of our brands offer a refreshing approach to style and comfort with an individual flair!”  said Glen Lagerstrom, EVP of Alpargatas USA.

About Havaianas

Havaianas are truly are the best rubber sandals in the world. Designed and manufactured in Brazil by Alpargatas S.A. The ultra-high quality of Havaianas is due to a top-secret rubber recipe that makes the sandals feel soft as marshmallows yet highly durable. Havaianas customers know that there is no substitute for the comfort and quality that only an authentic pair of Havaianas can provide.

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