Custo Barcelona Announces Breast Cancer Awareness Philantropic Endeavor

Filed Under (Front Row) by zach on 31-07-2008

Show your commitment to breast cancer awareness this October by supporting the cause at Custo Barcelona locations in the U.S. and Puerto Rico. The European brand announces the launch of a month-long initiative to raise awareness and funds for the fight against breast cancer through sales of a collectable T-Shirt from October 1st to October 31st, or while supplies last.

“We think it’s important for people to support cancer research the best way they can,” states Custo Dalmau, “and for us it’s through what we know best, designing a limited edition item and donating the proceeds to charity.”

Due to Custo Barcelona’s global fan base, the Limited Edition T-Shirt will become an instant collector’s item. Model/actress Cindy Taylor generously donated her time to support the cause, and is featured in the promotional campaign photo wearing the T-shirt. Quantities are limited-only 1,000 T-Shirts will be produced. The retail cost of the T-Shirt is $65.00.

Beginning October 1, 2008 the Breast Cancer Awareness T-shirt will be sold exclusively at the following Custo Barcelona stores: New York, Chicago, Bal Harbour, Boca Raton, Sunrise, Tampa, Dallas, San Antonio, Las Vegas, Los Angeles, San Diego, Glendale, Hawaii and Puerto Rico. This Limited-Edition T-Shirt supporting breast cancer research features a custom graphic design in keeping with the company’s signature DNA. Known for their bold graphic designs, the Limited Edition T-Shirt showcases a large pink ribbon, the symbol for Breast Cancer Awareness, in a powerful message across the front. 100% of proceeds from the sales of the 2008 Limited Edition T-Shirt will be donated to the Susan G. Komen Breast Cancer Foundation.

The Custo Barcelona brand was created over 27 years ago in Europe by the Dalmau brothers, Custo and David, as a graphic tee shirt collection. Today the brand consists of a complete ready to wear collection for both men and women including handbags and accessories, footwear, sunglasses, swimwear and a fragrance. Custo Barcelona is sold at 40+ namesake stores worldwide and over 3,000 point-of-sale locations including specialty boutiques and department stores globally. In addition to the RTW collections, Custo Barcelona is the head design company for a luxury resort in Playa de Mujeres, Mexico, called Capricho by Custo scheduled to open in 2009. Due to the brands iconic style, the company has been commissioned to design projects for such reputable brands as Perrier, Hummer, Motorola, Busnelli, Seat Ibiza and Estrella Damm.

About the Susan G. Komen Breast Cancer Foundation: It started with a simple promise made between two sisters. It ends when that promise is fulfilled. Susan G. Komen for the Cure is fighting every minute of every day to finally, once and for all, finish what they started and achieve the vision of a world without breast cancer. The San Diego Affiliate-along with 125 other affiliates across the country and world-is a fund and awareness raising organization committed to finding a cure for this disease. You can help create a world without breast cancer. Be a part of the Cure!

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