Rock Media and Entertainment and Eden Roc Renaissance Miami Beach is pleased to announce the second showing of The Pink Dress Collection, to be held on Wednesday, October 14th at 9:00 p.m. during Rock Fashion Week in Miami Beach.

The Pink Dress Collection features dresses and eveningwear donated by top designers including Betsey Johnson, Binetti, Luca Luca, Nanette Lepore, Nicole Miller, Pamela Roland, Terexov, Tadashi, as well as emerging talent Abi Ferrin, Ina Solanti, Karen Zambos, Kurru Kurru and many more.

Celebrities and Miami’s notables including retired professional basketball player, Dennis Rodman, CBS 4 anchor, Lissette Gonzalez; NBC 6 – South Florida Today anchor and reporter, Roxanne Vargas; WSVN 7 – Deco Drive reporter, Shireen Sandoval and singer/songwriter, Jamie Jo Harris will grace the runway in support of the cause.

“I am so excited about The Pink Dress Collection show during Rock Fashion Week,” said Bobbi Meyers, executive director with Susan G. Komen for the Cure® Miami/Ft. Lauderdale. “This collection will help us continue to bolster our overall vision: a world without breast cancer.”

The annual Pink Dress Collection debuts in three cities: New York City, Miami Beach and Los Angeles. The dresses are auctioned off in an online auction at the close of Rock Fashion Week L.A. at Paramount Studios on October 31, 2009, where proceeds benefit Susan G. Komen for the Cure®.

Gen Art will open Rock Fashion Week Miami Beach with a cocktail reception from 6:30 p.m. – 8:00p.m. before The Pink Dress Collection show.

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When it rains, it pours is as the saying goes. At almost any point in any large fashion magazine, you could find huge ads and many of them. For example in the 2007 September issue of vogue, that weighed in at an astounding 4 pounds, 9 ounces, out of the 840 pages in the magazine, 727 of them were ads. Vogue said that that number dropped by 36% to only a mere 429 pages. So why the steep decline? Well it is a culmination of a few things, but mostly just the three elephants in the room; free marketing, cheap marketing and the economic downturn. With all the money lost in the stock market and everything else, the big fashion companies that spend a ton of money on those big fancy ads we all love, have either been cutting back or cutting out.

So now, without those big extensive ads, what are these huge companies doing to compensate? They, like many others, are utilizing the full capability of social networking sites like twitter, youtube, facebook, mixx, etc. They are using the free ad space that is there by creating fan pages blogs, etc and buying up digital ad space. Almost any large website you go on you will see the banner ads down the side and across the top. “These are advertisers where luxury and perfection and style is first and foremost. The Web experience was pretty cluttered. Now that there are bigger screens on desks, hi-def, beautiful video in real time, iPhone apps that look beautiful, the aesthetics have gotten to a place they are interested in,” says Drew Schutte, senior vice president and chief revenue officer for Condé Nast Digital, which is trying to boost the number of ad packages it sells that include both print ads and digital ads. Is this the future for ads in regards to fashion, or ads in general. With the decline in print, and the incline in digital media outlets, it seems it may be so.

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Perez Hilton Gossip King, Queen, Royalty, what have you, has expanded his already huge grasp on the Internet gossip business by making a sister site to his vastly popular perezhilton.com, cocoperez.com. His new site is devoted to exclusively covering what the celebs are wearing. When asked what the fashion magazines should feel about the new kid on the block, Perez responded with, “Absolutely. Anna Wintour watch out! Actually, Anna Wintour’s days are already numbered now, so she should be cowering in fear. I don’t know if she’ll make it past the Fall. Eventually, I will have a larger audience than Vogue.” That’s some pretty big words for Perez, but I have a feeling that he will back them up and then some! We look forward Perez to what you have in store for the fashion world!

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