The summer season is upon us and the countdown has begun for Miami Beach’s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011. The Raleigh will once again become the epicenter of the fashion industry from July 15-19, 2010 as supermodels, celebrities, press and buyers come together to celebrate fashion and beauty with the sexiest swimwear designs in the world.

“Mercedes-Benz Fashion Week Swim is the leading platform globally for designers and swimwear brands to showcase their collections to the world, and we are excited to celebrate our talented roster of designers,” said Christina Neault, Executive Producer of the event. “We believe that the response from the design community represents the strength of swimwear as a growth market around the world and the important role this event plays in the industry.”

The week kicks off with a runway show by Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

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Miami’s Golden boy, Red Cater has designed his latest collection to be wearable pieces of art by using fabric prints from contemporary Miami artist Carlos Betancourt. “Art is everywhere, anywhere, all the time,” says Carlos Betancourt . This new line of swimwear is scheduled to debut during ART BASEL MIAMI BEACH. The collection will be sold exclusively at BARNEYS stores to benefit The United Way. “Combining art and fashion never goes out of style” states Red Carter.

The highly anticipated collaboration will be unveiled at a launch party hosted by Red Carter and Carlos Betancourt. To be held this evening at Barneys Co-op Miami Beach store, December 4, 2009 from 8PM to 10PM.

ABOUT RED CARTER LLC

Since launching his collection in 2004, swimwear designer Red Carter has taken the resort industry by storm. Red Carter LLC utilizes its vertical design, development, production, and distribution capability to support its own eponymous labels Red Carter Glam, Red Carter and Sandy Bottoms. Red Carter LLC holds the swimwear license for Jessica Simpson and produces private label products for retailers nationwide.  Red Carter lines are sold by leading retailers including Barneys, Neiman Marcus, Saks, Intermix, Macys, Victoria’s Secret and Everything But Water.  Red Carter designs have appeared in Vogue, Elle, Lucky, Marie Claire and Sports Illustrated.  The company also established and operates Salon9, its New York City based showroom which has quickly gained a reputation with buyers and editors for representing the industry’s leading swim and resort lifestyle brands.

ABOUT CARLOS BETANCOURT

Artist Carlos Betancourt was born and raised in San Juan, Puerto Rico. In 1981 he moved to Miami, Florida. Mr. Betancourt’s artwork is part of public collections such as The Metropolitan Museum of Art in New York, The Smithsonian National Portrait Gallery in Washington, DC, The Miami Art Museum, The San Antonio Museum of Art in Texas, The Bass Museum in Miami Beach, etc.  Betancourt’s artwork has been included in multiple solo and group exhibitions as well as fairs such as Art Basel and Arco.  He is the recipient of numerous awards and grants, including the Florida Department of State Millennium Cultural Recognition Award, a National Endowment for the Arts grant and the Miami Beach Arts Council Grant.  He has been awarded commissions to create artworks for various Art in Public Places programs.  Betancourt is co-founder of 801 Projects, an arts center that provides studio spaces for visual artists based in Miami.

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As part of Hello Kitty’s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Coveroo, creator of high-quality custom cell phone covers for all major brands of phones.  Debuting in early November with 15 limited edition Hello Kitty Coveroo designs, the collaboration brings SANRIO® characters to life through the cell phone, produced and released in conjunction with the pop icon’s 35th Anniversary on November 1st.

“Our new partnership with Coveroo brings the celebration of Hello Kitty’s 35th to the cell phones of fans around the world,” said Janet Hsu, President of Sanrio Global Consumer Products. “The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans.”

Before Coveroo, consumers had to send phones in to have them customized, but now most phones come with a removable cover.  Using Coveroo, consumers will be able to go online, select their Hello Kitty design and Coveroo will customize the cover and send it to them directly in the mail. Unlike other customization products, Coveroo uses laser engraving technology and a HighColor process to give personal electronic devices a high-quality design that won’t ever fade, peel or rub off. Coveroo supports all major phone brands such as Blackberry, iPhone, Motorola, Samsung and many more.

The line will be available for immediate purchase at www.coveroo.com , sanrio.com and other select retailers.

“We’re honored to be amongst those licensees celebrating Hello Kitty’s big party!” said Coveroo’s CEO, Karl Jacob. “We are overjoyed to be celebrating Hello Kitty’s 35th Anniversary by bringing her designs to the billions of cell phone users in the world.”

The Hello Kitty Coveroo is one of many special releases honoring 35 years of Hello Kitty.  SANRIO is celebrating Hello Kitty’s 35th Anniversary with an exclusive offering of commemorative products, special brand collaborations and ‘Three Apples’ , a three week, multi-dimensional event that includes a product retrospective & exhibition at Royal/T in Culver City, CA.  Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno are just a few of the 80+ artists that have interpreted their vision of Hello Kitty in one-of-a-kind pieces of art that are for sale and on display throughout the duration of the ‘Three Apples’ event.

To see model picturecs click here

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