The summer season is upon us and the countdown has begun for Miami Beach’s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011. The Raleigh will once again become the epicenter of the fashion industry from July 15-19, 2010 as supermodels, celebrities, press and buyers come together to celebrate fashion and beauty with the sexiest swimwear designs in the world.

“Mercedes-Benz Fashion Week Swim is the leading platform globally for designers and swimwear brands to showcase their collections to the world, and we are excited to celebrate our talented roster of designers,” said Christina Neault, Executive Producer of the event. “We believe that the response from the design community represents the strength of swimwear as a growth market around the world and the important role this event plays in the industry.”

The week kicks off with a runway show by Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

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A metal bath of vibrant contrasts dazzled Miami, courtesy of Custo Barcelona with the return of designer Custo Dalmau to the South Florida. FASHIONmiami was the setting on Saturday, March 13th, 2010 for the catwalk presentation of the designer’s new autumn-winter “Hairy Metal” 2010-11 collection.

Sparkling metals melted into pure lines to form new volumes that contrast with the warmth of fur. The Design District provided the backdrop for an energized audience of more than 1,000 celebrities, VIP’s and press from all over the world, including the main actors from the hit TV series Burn Notice, Gabrielle Anwar and Jeffrey Donovan, former Miami Heat Rony Seikaly, Grammy Award winner Jon Secada, and Alexia Echevarria, cast member from Bravo’s Real Housewives of Miami, attended the show.

Under the name ‘Hairy Metal’, Custo Barcelona presented a collection where the indisputable protagonists were metallic sparkles. Miami saw a strong, energetic and contemporary collection, in keeping with a new era.  Bronze, steel, gold, black and rust comprise a new colour palette which is mixed with graphics inspired by mercury, melted silver, red hot iron and tin.

The cold of metal is contrasted with fake fur, which has been developed in every imaginable form. Hairs of different lengths and colours have been mixed together to create new graphic effects that are sinuous, geometric or crossed. Different types of furs have also been mixed with wools to match the colour graphics and produce volumes that create new depth.

A primitive looking collection that brings cold and warmth face-to-face. Of contrasting looks.  Of melting metals. A veritable ode to the periodic table of elements. An invitation to experiment. A mysterious and spectacular show courtesy of Custo Barcelona, who has managed to surprise us once again.

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Geared up for her all-important work duties, Alessandra Ambrosio was spotted taking part in a photo shoot in Miami Beach over the weekend. Alessandra Ambrosio, the Victoria’s Secret supermodel, strapped on her skates, proceeding to roll down a Miami Beach boardwalk in a bandeau bikini for French Elle magazine. The 28-year-old looked absolutely stunning, doing her thing just five months removed from giving birth to her first child, daughter Anja Louise. Doing quite well for herself as of late, Alessandra Ambrosio was featured in Forbes’ 2009 world’s highest-paid models, pulling in an estimated $6 million.

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