Filed Under (Backstage) by zach on 16-07-2008
Café Bustelo, America’s #1 Latin espresso, will be the exclusive coffee partner of Mercedes-Benz Fashion Week Swim. The event is the swimwear industry’s largest and most well-known show, featuring the collections of fifteen designers at the historic Raleigh Hotel in Miami, July 18-21.
“Mercedes-Benz Fashion Week Swim represents the pinnacle of sexy summer fashion, a perfect event to showcase the stylish Café Bustelo brand” says JP Souto, Marketing Director of Rowland Coffee Roasters, Inc. “Furthermore”, he says, “as a Cuban coffee company based out of Miami, we felt it is a great way to pay tribute to the city we call home.” As the temperature heats up on the runway, Café Bustelo will be keeping guests cool with their new café con leche drink, Bustelo Cool. The beverage was launched in late 2007 and has already become the drink of choice of celebrities and tastemakers around the country. The delicious beverage will be served throughout the tents and at the bars; both Bustelo Cool and traditional Café Bustelo cortaditos will be served in the VIP Penthouse of The Raleigh Hotel.
In addition, attendees will be treated to Bustelo Cool’s new summer playlist cards, which will be distributed within all the gift bags. The cards are redeemable for iTunes downloads from such fresh and up and coming artists as: Cut Copy, Ben Jelen, Pacifika, Sonantes, The Jealous Girlfriends, Algebra, Trin-i-tee 5:7, J*Davey, Crystal Castles, and Arthur Hanton.
Mercedes-Benz Fashion Week Swim is just one of a number of events Café Bustelo has been involved with recently. Café Bustelo has worked with numerous high-profile music, fashion, and entertainment events, including the MTV Video Music Awards, The Tribeca Film Festival, Condé Nast Movies Rock, and The Winter Music Conference.
Café Bustelo is available in retailers throughout the United States, Puerto Rico, and the Caribbean. The first Café Bustelo Store will open in the fall of 2008 at the Gansevoort Hotel South in Miami. For more information on Café Bustelo or Bustelo Cool, please visit http://www.javacabana.com/, or call 1-800-990-9039.