Filed Under (Parties) by zach on 24-03-2009
Sara Blakely, founder of the universally recognized shapewear SPANX, will make a personal appearance to launch Haute Contour by SPANX, a sumptuous collection of lingerie-inspired looks designed to shape and enhance one’s body. Additional attendees to be released prior to the event as applicable
SPANX, Inc.® proudly introduces the first ever Sexy, Sumptuous, Shapewear with a new brand, Haute Contour! For years, the First Lady of Shapewear, Sara Blakely and SPANX Inc, have created shaping solutions to help women look and feel great in their fashions – now they are bringing fashion to shapewear with beautiful pieces designed to slim the derrières and torsos of fashionistas everywhere. Haute Contour by Spanx is truly the dessert of shapewear – now you can have your shape and sexy too!
Sara Blakely, founder of SPANX, Inc. said, “Women and men would always ask me if I could create sexy shapewear, and now I have with Haute Contour. Each piece of this lingerie-inspired collection is shaping, sumptuous, and ready to be seen in!”
The event will be held at Saks Fifth Avenue, New York 611 5th Avenue New York City, Intimates on Ten (10th Floor) and take place on Thursday, March 26, 2009 Press Call Time: 4PM, 4:15PM: Press Line with Sara Blakely (additional guests as applicable) Cocktails/Event: 5PM – 7PM
About Sara Blakely: Nine years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX Footless Pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating comfortable, slimming garments that minimize figure flaws, Sara reinvented shape-wear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow.