Mercedes-Benz Fashion Week Swim Makes A Splash As It Announces Record Number Of Designers To Showcase Collections

Filed Under (Backstage, Front Row, Openings, Parties) by zach on 06-03-2010

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The summer season is upon us and the countdown has begun for Miami Beach’s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011. The Raleigh will once again become the epicenter of the fashion industry from July 15-19, 2010 as supermodels, celebrities, press and buyers come together to celebrate fashion and beauty with the sexiest swimwear designs in the world.

Mercedes-Benz Fashion Week Swim is the leading platform globally for designers and swimwear brands to showcase their collections to the world, and we are excited to celebrate our talented roster of designers,” said Christina Neault, Executive Producer of the event. “We believe that the response from the design community represents the strength of swimwear as a growth market around the world and the important role this event plays in the industry.”

The week kicks off with a runway show by Trina Turk and opening party on the 15th, followed by four consecutive days of shows featuring collections from White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can accessed via the event lobby on Collins Avenue at 18th Street.

Mercedes-Benz, the event’s title sponsor, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Clarisonic Sonic Skin Care, The Raleigh, Ruffino, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

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Custo Barcelona Dazzles Miami With Its Metallic Sparkle

Filed Under (Front Row) by zach on 03-17-2010

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A metal bath of vibrant contrasts dazzled Miami, courtesy of Custo Barcelona with the return of designer Custo Dalmau to the South Florida. FASHIONmiami was the setting on Saturday, March 13th, 2010 for the catwalk presentation of the designer’s new autumn-winter “Hairy Metal” 2010-11 collection.

Sparkling metals melted into pure lines to form new volumes that contrast with the warmth of fur. The Design District provided the backdrop for an energized audience of more than 1,000 celebrities, VIP’s and press from all over the world, including the main actors from the hit TV series Burn Notice, Gabrielle Anwar and Jeffrey Donovan, former Miami Heat Rony Seikaly, Grammy Award winner Jon Secada, and Alexia Echevarria, cast member from Bravo’s Real Housewives of Miami, attended the show.

Under the name ‘Hairy Metal’, Custo Barcelona presented a collection where the indisputable protagonists were metallic sparkles. Miami saw a strong, energetic and contemporary collection, in keeping with a new era.  Bronze, steel, gold, black and rust comprise a new colour palette which is mixed with graphics inspired by mercury, melted silver, red hot iron and tin.

The cold of metal is contrasted with fake fur, which has been developed in every imaginable form. Hairs of different lengths and colours have been mixed together to create new graphic effects that are sinuous, geometric or crossed. Different types of furs have also been mixed with wools to match the colour graphics and produce volumes that create new depth.

A primitive looking collection that brings cold and warmth face-to-face. Of contrasting looks.  Of melting metals. A veritable ode to the periodic table of elements. An invitation to experiment. A mysterious and spectacular show courtesy of Custo Barcelona, who has managed to surprise us once again.

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Tara INK Wedding Contest

Filed Under (Parties) by zach on 03-17-2010

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Our friends, Tara S. and her Uber-Prince, Nick D. are in the home stretch.

This nationally noted PowerPR team has made it as a dynamic, loving couple for about 12 years and now they are ready to tighten the grip!

Crate and Barrel is hosting a Wedding Contest and (we) are determined, as champions of their modern, sizzling, romantic spirit and PR pals that love good, healthy competition, to put our PR and Marketing influence to the test.

No toasters, Kyaks, breadmakers (LOL), talking photo-frames here people – WE NEED YOUR VOTES! NOW…

Let’s give them the gift of a big win and an even bigger, more FABULOUS, sponsored wedding.

Show Tara and Nick your love…via http://www.ultimateweddingcontest.com/entries/38937 or FB search phrase: Tara Solomon

Here comes the bride!!!! (and a groom with GREAT taste….)

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To see Fashion Week Images Click Here


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